Luis Benitez is the Vice President for government affairs and global impact at the VF Corporation, a $23 billion holding company that includes some of the outdoor industry’s most iconic brands.
Prior to joining the VF Corporation, Luis was appointed by Colorado Governor John Hickenlooper to lead the newly established Outdoor Recreation Industry Office in 2015. In that role, he transformed the outdoor industry into a powerful force for economic development, conservation and stewardship, education and workforce training, and public health and wellness. Under his watch, the state’s outdoor economy ballooned from $28 billion to $65 billion.
Luis spent a decade managing Outward Bound Professional in Colorado at the start of his career. He also served as the COO and Director of Operations for Adventure
Consultants, a New Zealand-based global expedition firm with a long and
storied history of leading trips on Mount Everest that was featured both in the
book Into Thin Air and in...